Coupa Inspire '17
Client request: “We want to wallpaper this venue with our branding”. For this annual user conference in San Francisco, I was responsible for taking the established creative concept and elevating it to create a total customer event experience. With wall clings adorning main attendee areas and other large-scale signage filling out the rest, the whole venue transformed into Coupa Inspire event space. I created and managed a signage overview guide which was crucial in managing client expectations and the long list of deliverables.