Coupa Inspire '18
Creative Direction: Lee Feidelson, Alexis Britt
After the success of the previous year’s execution on creative, Coupa moved the complete creative concept and execution business over to our team. The concept was “To the Power of You”—that success is achieved through the many members of the Coupa Community coming together to create the greatest possible value. The venue provided a unique challenge in terms of space and attendee flow. Therefore, having impactful visuals that stood out from the classic and ornate environment was a must. The bright colors and textures contrasted beautifully with the hotel architecture, while light-up columns gave important areas a sense of arrival.