Coupa Inspire '18 Concept Development
Beginning with the project brief, our team pulled out important key words and created three areas of focus for the event theme. Based on those moodboards and word maps, we arrived at two concepts: 'Break the Limits' and 'Value to the Power of You.'
'Break the Limits' focused on the human factor to the business, and showed people breaking the limits of human capabilities—The imagery breaking up to reveal the Coupa value behind those achievements.
'Value to the Power of You' was about the power of the Coupa Community, and how it collectively comes together to create value.