Coupa Inspire '19
Creative Direction: Alexis Britt and P.T. Schroeder
For the third year in a row the Opus team worked with Coupa to bring their Inspire event to life. With the challenges presented in previous years with space allotment, in 2019 the event was held in a much larger venue— The Cosmopolitan in Las Vegas. A new objective for this year was to roll out a new customer story called the "Spendsetters". I recommended how to introduce this story physically in the space. For the key pillars of the Inspire messaging, each year the integration a build-outs continued to built on in a larger and more impactful way.
Additionally, I expanded on our signage design and experience design process by creating 3D design mockups to better creative a fully branded and cohesive event experience.