Florence President's Club
For 2018, NETSCOUT's President's Club Incentives Program went to Florence! For this program I developed a look and feel that focused on the classic style and the beautiful art and architecture of the city. The final branding has a classic elegance that works harmoniously with the heavy use of photography to really get the attendees excited about attending this program. A desktop calendar was distributed in late December. A few months later, when it was time to start registering winners, we launched a fully branded registration website. Finally, a welcome packet—complete with a custom die-cut and dimensionally printed folder—was put together to prepare attendees for everything they could expect on their trip.