Uber For Business
Art Director: Chris Hotz
The Uber Cafe was an activation and booth experience at the GTBA Convention in Chicago. The space was created to allow attendees to get a great cup of coffee and socialize with their peers. There was also a headshot station set up for attendees to update their professional portraits. I collaborated with the team to create a chalkboard mural of Uber stats to support the Uber cafe vibe and to give those waiting in lines something to read and enjoy while they waited in line for their headshots. The illustrations and lettering were playful and the layout dynamic in order to create a really eye-catching experience and to elevate the Uber messaging.